Start With Wisdom: A Simple Business Plan for Making Disciples Through Work

by Nathan Elliott

Why Kingdom Entrepreneurs Must Count the Cost and Clarify the Call

Starting a business that’s designed to both make a profit and make disciples isn’t just

admirable—it’s biblical. But too often, aspiring covocational entrepreneurs jump in with good

intentions and little preparation, only to burn out, lose clarity, or forget the mission in the

busyness of the market.

I’ve failed at this before. That’s why I want to help you start with clarity and confidence, by

building a simple but purposeful Business Plan—one that honors Jesus, blesses others, and

keeps you focused on the mission at hand.

Here’s a Kingdom-minded structure to help you get started:

1. Summary: What Is This Business, and Why Does It Matter?

Start with your “why.” What exactly are you building? What problem does it solve? What’s your unique approach? And why do you believe this work matters in the marketplace and for the

Kingdom?

Think of this as your elevator pitch. It should be short, clear, and compelling—something you

could share over coffee with a potential customer or fellow believer.

Pro Tip: Clarify how your story and calling connect to this venture. That authenticity is part of your witness.

2. Overview: What You Offer and Who You Serve

Be specific:

● What are your core products or services?

● Who are your target customers or clients?

● Who else is doing something similar and how will you stand apart or support them?

This section forces you to do the work of research, define your niche, and make wise decisions about where to focus your energy.

Kingdom Reminder: You’re not just solving problems—you’re serving people made in the image of God.

3. Kingdom Focus: How This Honors God + Blesses Others

This is the heart of the plan. You need to articulate how this business is a platform for Kingdom impact.

● How will you make disciples in and through your work?

● What biblical values will shape how you lead, serve, and interact?

● How will your team and customers experience the love of Christ through your operations?

Remember: Business can be sacred ground if done with a surrendered heart.

4. Operations: How It Runs + Who Does What

   
   

Define the roles and responsibilities:

● Who’s on your team now? Who will you need?

● What systems or tools will help you operate efficiently?

● What rhythms will help you stay focused on both mission and sustainability?

Many faith-driven startups fail not because of lack of vision—but because of poor structure. This step brings form to your function.

5. Marketing: How You Get Customers + Build Faith-Based Relationships

This isn’t just about sales tactics—it’s about connection.

● How will people find out about your business?

● What platforms or networks will you use?

● How will you build trust and open spiritual conversations through your brand presence?

Your marketing should reflect your values: relational, excellence, honesty, and generosity

6. Money Plan: What You Need, What You Make, What You Give

   
   

Jesus said, “Count the cost” (Luke 14:28). You need a realistic understanding of:

● Startup costs and necessary equipment

● Projected income and pricing

● Living expenses and reinvestment

● Giving goals and generosity practices

This plan doesn’t just help you steward money well—it gives you freedom to bless others

without burning out.

7. Timeline: Key Steps + Goals for the Next Three Months

Lay out a simple, step-by-step path:

● What will you focus on this week?

● What are your 30-, 60-, and 90-day goals?

● Where do you need mentorship, accountability, or prayer?

This timeline helps you stay faithful in the small, strategic in the big, and flexible as God opens

or closes doors.

Final Thoughts: Don’t Build Alone

This business plan isn’t just a formality—it’s a spiritual exercise. It helps you zoom out to see the macro vision and zoom in to handle the micro realities. It shows you where you’re clear, where you’re guessing, and where you need to stop and pray.

Most importantly, it reminds you that God’s people are essential to God’s plans. So invite others into the process. Get wise counsel. Ask for prayer. Build in community.

You’re not just building a business. You’re stepping into a calling. So start with wisdom, stay faithful in the work, and let Jesus be Lord of your labor.

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